The world is finally realizing the danger in having most of our diet consist of "crappy carbs".
Cookies, chips, flour, breads, etc.
However - let's get real. Those carbs taste pretty darn good!
So for almost a year, we went on a mission to "hack" the energy bar. Create bars that TASTE amazing (like our favorite cookies, cakes and other high-carb snacks)...
... YET aren't overloaded with carbs.